With 15+ years of industry experience, Nika has worked with some of the leading brands, agencies and institutions. She has also founded two forward-thinking projects in the drinks space, Wine Alphabet and Lagom Somm.
Services
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Content crafting
From keynote speeches to drinks marketing workshops, website copy to cultural translation—I craft content for people and brands who want to stand out. Think of me as your word sommelier, pairing messages with moments.
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Drinks Education
Wine education that ranges from official certifications to mindful drinking workshops, with a soft spot for Spanish wine, upcoming regions and the no/low movement. For companies, individuals, and anyone tired of pretending they understand tannins.
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Curatorship + Consulting
From tracking down Spain's best-kept secrets for importers to orchestrating wine experiences with music or books—I create beverage programmes that tell stories. Every label, carefully curated.
Content crafting
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![A woman in a dark blue dress holding a bottle of wine, smiling, at a wine marketing workshop with a yellow and white background and event details in black text.]()
Wine marketing workshop for Women in Wine Expo 2022
I created and conducted an interactive marketing workshop for 50+ women wine professionals at WIWE 2022 in Georgia.
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![alquitaras | Photo Credit: Orujo de Liébana]()
ARTICLE ON NEW-WAVE SPANISH ORUJO FOR THE VINTNER PROJECT
My feature on Spanish orujo spirit and the visionary woman behind it, published on wine media platform The Vintner Project.
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![A robotic arm holding a green wine bottle with a blue label and a blue cap.]()
TALK ON WINE AND TECH FOR CODEOP'S SUBVERSIONS SERIES
I was invited to participate in a talk on the latest in wine and tech for Subversions, a remote global series of fireside chats by the CodeOp tech school.
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![Person pouring champagne into glasses.]()
ARTICLE ON SPAIN'S ALCOHOL-FREE WINES FOR SPANISH WINE LOVER
In 2024, a leading wine trade publication in Spain published my piece on the country’s growing alcohol-free wine scene.
Current and previous clients
Denominación de Origen Cava
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FirstPour
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Club dVin
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Familia Torres
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Gramona
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Wineissocial
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Vesel Wines
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Soho house
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NESTLÉ
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LVMH
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Denominación de Origen Cava 〰️ FirstPour 〰️ Club dVin 〰️ Familia Torres 〰️ Gramona 〰️ Wineissocial 〰️ Vesel Wines 〰️ Soho house 〰️ NESTLÉ 〰️ LVMH 〰️
“It´s easy to find wine educators who know a lot about wine; far harder to find those who can combine this with a personal touch, humility and a real desire to share their knowledge and passion. Add a multilingual skillset as well, and you have a born educator who can teach in 3-4 languages.”
“Nika is an exceptional asset to any team or project she’s a part of, ranging from regular copywriting for top global wine brands and regional bodies, to calendar planning and ad hoc campaign briefs. Organised, professional and knowledgeable, she formed an invaluable part of the FirstPour team.”
Curatorship + Consulting
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![Website homepage for Vesel winery featuring the section titled 'Moods & Moments' with a background image of a city skyline and a glass of wine.]()
Branding + product consultancy for Vesel Wines (UK)
I had great fun sourcing a fantastic selection of Catalonia’s most exciting wine producers for the UK importer Vesel Wines, as well as developing their brand tone, voice and identity across different platforms.
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![A bottle of sparkling wine on a bar counter with glasses, a plant, and some bottles, with people in the background at a restaurant or bar.]()
Product launch consultancy for Gramona (Spain)
A Spanish sparkling powerhouse Gramona approached me to assist them with a new product launch for select Barcelona audience. I ideated the concept together with Casa Bonay hotel and executed the branded event.
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![Three bottles of wine with three glasses filled with different types of wine on a white surface.]()
Product + comms consultancy for Saporista (UK)
I consulted on curating a new-wave Sherry lineup for Saporista, a food e-commerce startup focused on introducing pan-European artisan food & drink products to the UK, European and US markets.
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![Woman with brown hair drinking red wine in a wine cellar]()
Experience creation consultancy for Sir Hotels (Barcelona, Spain)
Together with Sir Hotels team, I created the concept for the ‘Wine Hunt’ experience, an urban wine exploration of Barcelona’s top spots, crafting the concept and taking care of its execution for hotel clients.
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Wine, Women AND WORDS
Pairing women-made wines with the best women voices in literature? That is exactly what I’ve done for the incredible Barcelona-based Wine, Women and Words project for the past 5 years.
Drinks education
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![Promotional graphic featuring a woman with shoulder-length light brown hair wearing a black top and a gold necklace, promoting a Q&A session with Cava Expert Nika Shevela for D.O. Cava, with background of wine bottles and cheeses.]()
Live Q&A on Instagram for DO Cava APPELLATION
For the first edition of International Cava Day, I hosted a live Q&A on Instagram, landing questions from experts and enthusiasts alike.
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![A person in a white shirt writing notes in a small notebook while another person holds a receipt, and a person is pointing to the receipt, in an outdoor setting.]()
HOSPITALITY ENGLISH SPECIALIST COURSE FOR ENOAULA SCHOOL
I designed Hospitality English Specialist, a comprehensive language training for the trade, for a leading wine school in Spain, EnoAula.
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![A group of women gathered outdoors around a long table, listening to a woman speaking. There is a large tree overhead, wine glasses and a bottle on the table, and a white building in the background.]()
P for Pairing workshop for MALVASIA WEEk 2023
In this one-of-a-kind food pairing workshop, I worked with the Malvasia Foundation in Sitges, Catalonia, showcasing the versatility of the Malvasia grape and its pairing possibilities.
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WINE CLUB AT SOHO HOUSE
In 2025, I was invited to run a monthly wine residence at the Barcelona Soho House members clun, helping wine lovers navigate the wine world one letter at a time.
MEDIA MENTIONS
“a Barcelona-based WSET-certified sommelier and cava educator.”
Isabelle Kliger, Forbes
“la alianza entre la tienda sense y la plataforma lagom somm, creada por la sumiller nika shevela, a poder disfrutar esta navidad de una bodega diferente.”
Anna Riera, Gourmets - El Periódico de Catalunya
“barcelona-based wine pro.”
Jason Wilson, Wine Enthusiast
I AM ALSO A FOUNDER OF THINGS
Lagom Somm is an events and discovery platform featuring drinks without alcohol, but all the fun. A community born in Barcelona, with a global outlook.
Wine Alphabet is a wine experiences and communication consultancy I founded in 2019. Based in Barcelona and operating globally, it is your guide to the world of wine, one letter at a time.
